But they also have amassed a great bit of their own followers and focused on only 2 social channels: their Facebook page has nearly 200k follows and their Instagram account has more than 900k followers. Like I mentioned earlier on, these guys do heavy social media for darned near EVERYTHING! That definitely includes influencer marketing, and I can see it working for them. With them being a Marketing Stuff They Do
MNML APP CODE
The code is fairly clean but the site is still slow. That’s a lot of apps, and some of them have duplicated features. BounceX - An app to monetize website bounces.Bommerang - User-centric performance checker.Gorgias - Aside from the funny spelling of “gorgeous,” this is a customer service helpdesk system.PayPal/AmazonPay/ApplePay/ShopifyPay - Express payment options.Signifyd - Anti-fraud and chargeback tool.Bugsnag - The snagger of bugs … in the code.Searchandise - and the name suggests, eCommerce website search.Back in Stock - Inventory alerts and notifications.Covet Pics - An app that makes your Instagram feed into a retail sales channel.SMSBump - Text messaging built for eCommerce.Klaviyo - Customer lifecycle management.Attentive - Personalized mobile messaging.GRIN - Influencer marketing… and they do a LOT of it.Loop Returns - A returns and exchanges app focused on customer retention.Hotjar - customer analytics based upon attention heatmaps.Speaking of that product page, allow me to just say that if you’re a trendy urban youth living in an American city and using your Dad’s credit card to buy Woodland Camo Cargo Pants you have lost the meaning of the words “Woodland Camo Cargo Pants.” The Shopify Apps They Use “Joe, we are a bargain brand but we need to seem more exclusive and such things.” “Well sir, what if we make the call to action button very very hard to read so they think we don’t care?” “Brilliant, Joe!” Sure, when you select a size the text changes color, but this looked like a mistake and that means it WAS a mistake. I can hear the web planning meeting in progress. Dark gray text on a black button? That’s just odd. See the “Add to bag” button? I almost missed it. Good clean checkout process with plenty of Express payment options. They do a good job of including video action snips in the product galleries. We are going to use this particular product page as an example, but what I am about to say now and later on applies to all of the product pages. Mnml puts the “Free Express Shipping,” “Hassle-Free Returns, and “Secure Checkout” claims right up front on the home page just below the fold. Even the best s=Shopify stores normally only put these things on the product and checkout pages. If you’ve been around a while, then you’ve heard me talk about risk reversal and trust badges. They are an office of a handful of people in Los Angeles watching what other do and then getting to market first with a heavy emphasis on social media and influencers. If you think about it, they do not create their own designs and they outsource all manufacturing. These guys are a marketing and logistics machine disguised as a Shopify online retailer. Yadda yadda yadda … custom theme … yadda yadda yadda, they’re wasting money, yadda yadda yadda … folks like this never listen. “LA” is the domain extension for the country of Laos. com domain, they purchase a “.la” domain. So instead of spending a load of cash on a fancy short. Their branding is based on Los Angeles (LA) urban chic. But to this day the founders try to remain anonymous. And since they got acquired about 6 months ago for a nearly $49 million, I’m guessing that they can live with a few rage posts and some hate mail from Gucci and Ralph Lauren. But it also means that they get covered in GQ magazine and such. Yes, that means that the big designer houses kinda hate them. MNML has replicated the styles and fabrics to a T and sell it themselves for sometimes s80% less. Do you want the Saint Laurent label? You’ll pay a lot. That means they find new, hot, trending styles and then make near identical version for their own label.
MNML is what they call a “fast fashion” company.
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