- #BRAZILBASED ROCKET.CHAT 16M 19M SERIESLUNDENTECHCRUNCH PROFESSIONAL#
- #BRAZILBASED ROCKET.CHAT 16M 19M SERIESLUNDENTECHCRUNCH SERIES#
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"I know that's usually something companies try to stay away from for as long as they can, as it's a 'not recurring revenue', but we hope to keep this below 20% of our total revenue and I want to do this so that we can better sell our services.Reddit is more than just a bump! It’s a massive platform where users can find information, entertainment, and communities to connect with. But now we want to have a team that will do projects for large customers," Engel said. "The support is very reactive right now - they deal with problems as they appear.
#BRAZILBASED ROCKET.CHAT 16M 19M SERIESLUNDENTECHCRUNCH PROFESSIONAL#
Looking forward, Engel is now looking to build a professional services team to provide proactive support for his customers. He divided the engineers up into several squads, each focusing on a different product area and led by a single product manager.
#BRAZILBASED ROCKET.CHAT 16M 19M SERIESLUNDENTECHCRUNCH SERIES#
"Hiring is definitely the most important thing, having talented and aligned people internally is how you'll be able to deal with challenges and how you'll be able to grow fast."Īfter raising a $19 million Series A this year, Engel focused on hiring a VP of Product and growing product management. "We made a lot of mistakes with hiring, and there was one point where we hired too fast, just based on skills not based on values and culture and we ended up letting go of almost a third of the company because we felt that we were losing our identity," Engel said. One regret, Engel noted, was not hiring a Head of People sooner. "We realized we needed an operations team, someone to take care of CRM and sales cycle documentation, so one of my developers stepped into that role." Initially, Engel had an outsourced support team which took care of customer complaints and questions, but he soon realized the importance of knowing his customers and understanding exactly what they liked and didn't like about the product. Once his team was confident in its product and it began to gain traction in the developer community, Engel began to grow his sales and marketing teams to spread awareness. So for our first year and a half of existence we were pretty much dependent on word of mouth."
"If you have a good product, people talk about it, they blog about it and they will refer it to friends. "At the beginning, we were really trying to build traction in the developer community, so what we needed was a good product," Engel said. Besides Engel and his personal assistant, who came from a non-technical background, the founding team at the company consisted mostly of developers, a designer and a user experience specialist. The embryo of Rocket.Chat is its technical team. "It's harder in the beginning, but the compounding effect of being an international company will pull you in a different place in a different market over time." The publicity eventually led investors to Engel, helping him raise a seed round of $5 million in 2016 for Rocket.Chat.įrom the very beginning, Engel wanted to make sure Rocket.Chat became an international corporation and he was insistent on creating a product that could be widely available to users in English-speaking countries. Soon after building the product, the open-source communication platform received a lot of attention from the tech community, gaining recognition on Hacker News and Product Hunt. “But when we looked in the market, there was not a single tool where you could talk to everybody in the same place, so we decided to build our own." "They had a very specific challenge, not only did they want to talk internally with their colleagues, they also wanted to have a communication tool where they could interact with their customers through social media,” he said. Engel founded Rocket.Chat in 2015 after learning that clients at his previous startup, Konecty, wanted an integrated communications platform.
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